Sales by the PSA Group Increased for the Third Consecutive Year2017-01-11T07:25:00Z
Sales by the PSA Group Increased for the Third Consecutive Year
* In 2016, sales increased by 5.8%, to 3,146,000 units^1.
* The product offensive in the Push to Pass plan was launched for the
Peugeot and Citroën brands.
* Successful commercial launches for the new PEUGEOT 3008 SUV, Expert and
Traveller, the new CITROËN C3, the new Jumpy and SpaceTourer.
* DS Automobiles consolidated its premium brand bases.
Business Wire
PARIS -- January 11, 2017
Regulatory News:
In executing its profitable strategic growth "Push to Pass" plan, in 2016 the
PSA Group (Paris:UG) launched the start of a worldwide product offensive that
provides for 121 regional launches by 2021.
All the products launched are commercial successes in their market segments:
A perfect illustration of the dynamism of the PEUGEOT brand, which grew by
12.3% in 2016, the new PEUGEOT 3008 SUV has seen a total of more than 60,000
orders in only three months, exceeding the targets for 2016 orders set before
the launch by 70%. Launched in about 30 countries, the roll-out to all regions
will continue during the first quarter of 2017. In France, it is already the
leader in the C-SUV segment over the final three months of the year. The new
PEUGEOT 3008 SUV confirms the PEUGEOT brand's move upmarket, with 86% of the
orders for the higher trim levels, Allure, GT-Line and GT. PEUGEOT is
continuing its internationalisation, with 43% of its worldwide sales generated
outside Europe, an increase of four points compared with 2015.
The new PEUGEOT 4008 SUV launched in November 2016 in China and manufactured
in the new Chengdu plant dedicated to SUVs achieved 120% of its objectives. In
less than six weeks' marketing, it has already recorded 11,500 orders, of
which more than 40% were for high-end trims.
The new CITROËN C3, with almost 40,000 sales already since its launch in
November, enabled a bound of sales of 63% to be recorded in the fourth
quarter, with a very high order mix of almost 50% for the highest trim level
and 75% for the two-tone versions. These choices reflect the differentiation
and well-being values at the core of the CITROËN positioning.
With a range that has been renewed over 12 months, the DS brand is gradually
taking its place in the premium segment. The DS 3 stands among the top three
best-selling premium city sedans in Europe, the DS 4 Crossback, the smart
adventurer, represents 34% of sales of the DS 4 & DS 4 Crossback duo, and 81%
of sales of the DS 5 are the high-end versions.
^1 Including 233,000 vehicles produced in Iran under a Peugeot licence in 2016
Furthermore, the Group is extending its product offensive to the light
commercial vehicle segment, with the launch of seven new versions of the
PEUGEOT Expert and CITROËN Jumpy in 2016 including the launch of the PEUGEOT
Traveller and CITROËN SpaceTourer PC versions.
In Europe, the Group's sales were 1,930,000 vehicles and grew by 3.6% in 2016.
The PEUGEOT brand, with a 4.4% increase in sales, is maintaining this growth,
due in particular to the PEUGEOT 2008 SUV (+ 16% and sales of 184,200), which
stands in second place in its segment, the PEUGEOT Partner (+ 8% and sales of
114,200) and the PEUGEOT 208, the brand's best-seller, driven by the success
of its mid-life (+ 8% and sales of 274,000). The picture is similar for
CITROËN which, with growth of 4.3%, recorded its best sales volume for five
years (762,000 units). In addition to launches during the year (E-Mehari, new
Jumpy, SpaceTourer, new C3), the brand's momentum was sustained in particular
by the C4 Picasso, the benchmark in people carriers, renewed in September
(sales of 109,000) and also by the confirmed success of the Berlingo LCV, the
second best-selling small van in Europe. The DS brand continues to develop its
dedicated network with 112 DS Stores and DS Salons, as well as the first DS
Urban Store, located in the heart of the prestigious Westfield shopping centre
in London, inaugurated on 1 December 2016.
In China and South-East Asia, in a fiercely competitive context, the Group
generated 618,000 sales. In December, DONGFENG PEUGEOT achieved its historic
best monthly performance in China with 43,800 deliveries to customers, mainly
due to the success of the PEUGEOT 4008 SUV.
The CITROËN C3-XR SUV confirmed its success with more than 73,000 sales, an
increase of 10.5%, which made it the second-best selling DONGFENG CITROËN,
behind the C-Elysée (87,000 sales). Orders for the new CITROEN C6 large sedan
launched at the end of the year have already reached 4,000, of which nearly
75% are for high-end engines and trims.
With 109 DS Stores, China is the second-largest market for the DS brand, which
generated one in every five sales, of which 60% of volumes was for the DS 6
SUV.
On the fast-growing markets of South-East Asia, the PEUGEOT brand recorded
growth of 72% in the Philippines and 40% in Singapore. The CITROËN brand
continued to grow in South-East Asia, especially in Singapore with the success
of the C4 Picasso.
In the Middle-East and Africa region, the PSA Group doubled its sales in 2016
with 383,500 vehicles^2. In less than a year, the Group's return to Iran took
firm shape with the signature of two joint venture agreements: PEUGEOT with
Iran Khodro, the brand's historic partner, and CITROEN with SAIPA. Launched at
the start of 2016 in partnership with the Iranian group Arian Motor, DS opened
its first DS Store in Teheran and markets the DS 5, DS 5LS and DS 6.
^2 Including 233,000 vehicles produced in Iran under a Peugeot licence in 2016
In Latin America, the Group's sales grew by 17.1%, with 183,900 vehicles sold.
The Group's market shares increased in Argentina (+ 1.6 points) and in Chile
(+ 1.3 points), where sales were up 32%. With an overall increase of 23.6%,
PEUGEOT sales are growing very sharply, in particular in Argentina (+ 39%),
notably with the success, from its launch, of the PEUGEOT 2008 SUV (almost
10,000 sales), in Chile (+ 32%) and in Brazil (+ 7%). CITROËN sales grew by
6.3%, particularly due to the C3 Aircross (+ 78%). DS occupies fourth place in
the Argentinian premium vehicle market.
In Eurasia, the economic climate is still very weak, particularly in Russia,
and the PSA Group's sales fell by 12.6% to 10,500 units in a market that
declined by 12.5%. In Ukraine, in a dynamic market (+ 37.4%), the Group's
sales grew by 43%. The Group has extended its geographic presence in the
region with the commercial launch of its three brands in Georgia.
In the India-Pacific region, following growth of 3.3% in Japan in 2015, the
Group saw a rapid increase in its Japanese sales with a rise of 20.6%, making
this its best result here since 2007. The PEUGEOT brand made a significant
contribution to this performance (+27%), driven in particular by the excellent
results for the PEUGEOT 2008 SUV (+ 63%), the 208 (+ 46%) and the 308 (+ 24%).
The introduction of the BlueHDi technology in July made it possible to round
out the energy offer and will have partially contributed to supporting this
growth. CITROËN sales grew by 7.5% across the whole region, mainly due to the
launch of the C4 Cactus at the end of the year in Japan and Korea. Officially
launched at the end of 2015 in Japan, sales of the DS brand increased by 30%
under the effect of major operations such as the first DS WEEK in Tokyo and
the launch of a number of limited editions.
Carlos Tavares, Chairman of the Managing Board: "The increase in our sales for
the third consecutive year, even though the product offensive of our Push to
Pass plan is in its early stages, proves the relevance of our Core Model
Strategy. The success of our latest launches is proof that the value-creating
growth is the result of the excellence of our products and a virtuous
commercial policy".
About PSA Group
With sales and revenue of €54 billion in 2015, the PSA Group designs unique
automotive experiences and delivers mobility solutions that provide freedom
and enjoyment to customers around the world. The Group leverages the models
from its three brands, Peugeot, Citroën and DS, as well as a wide array of
mobility and smart services from its Free2Move brand, to meet the evolving
needs and expectations of automobile users. PSA is the European leader in
terms of CO[2] emissions, with average emissions of 104.4 grams of CO[2] per
kilometre in 2015, and an early innovator in the field of autonomous and
connected cars, with 1.8 million such vehicles worldwide. It is also involved
in financing activities through Banque PSA Finance and in automotive equipment
via Faurecia. Find out more at groupe-psa.com/en.
Consolidated world sales by regions *
units 2015 2016 %Chg
China & Southeast Asia Peugeot 412 271 351 904 -14,64%
Citroën 302 198 250 297 -17,17%
DS 21 479 16 151 -24,81%
PSA 735 948 618 352 -15,98%
Eurasia Peugeot 6 538 5 626 -13,95%
Citroën 5 374 4 758 -11,46%
DS 88 106 20,45%
PSA 12 000 10 490 -12,58%
Europe Peugeot 1 056 103 1 102 230 4,37%
Citroën 731 141 762 576 4,30%
DS 76 733 65 452 -14,70%
PSA 1 863 977 1 930 258 3,56%
India & Pacific Peugeot 18 457 13 977 -24,27%
Citroën 4 143 4 452 7,46%
DS 1 189 1 457 22,54%
PSA 23 789 19 886 -16,41%
Latin America Peugeot 99 261 122 639 23,55%
Citroën 56 613 60 196 6,33%
DS 1 204 1 072 -10,96%
PSA 157 078 183 907 17,08%
Middle East & Africa ** Peugeot 117 093 323 084 175,92%
Citroën 61 472 58 662 -4,57%
DS 1 642 1 743 6,15%
PSA 180 207 383 489 112,80%
Total Peugeot 1 709 723 1 919 460 12,27%
Citroën 1 160 941 1 140 941 -1,72%
DS 102 335 85 981 -15,98%
PSA 2 972 999 3 146 382 5,83%
* including Completed Knock Down
** including 233,000 vehicles produced in Iran under a Peugeot licence in 2016
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